Creating iOS apps starts with clarity: identifying the user base, the app's primary job, and the scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, select the proper architecture, and avoid features that seem impressive on paper but do not improve actual usage.

Once the foundation is in place, attention moves to UI behavior, performance, and stability across different iPhone models and iOS versions. Consistent navigation, robust state management, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability after the App Store release.